CLIFF SEGERBLOM

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Mojave Magic

Working the Hoover Dam by Cliff Segerblom

The Mojave Desert of Las Vegas is no universally adored land of wonder. While some stand in awe of its austere vastness, tranquility and hostility, others yawn at the stretches of brown terrain spotted with tiny flora and jagged mountains.

But Cliff Segerblom knew its beauty. Through his lens, he captured the temperament of the regal landscape while documenting the magic it sparked — from the construction of the Hoover Dam to the development of the glittering façades catering to golden-era Hollywood. Segerblom served as chief photographer for the Bureau of Reclamation’s Hoover Dam Project. His work appeared in Life, Time and National Geographicand even made it into the permanent collection of New York’s Museum of Modern Art. Segerblom photographed landscapes, ghost towns, people, events, buildings and the Havasupai Indian tribe. > Read More